Our Story
Hardy Amies:
Eight decades of
Savile Row tailoring
In 1961, Sir Hardy Amies walked onto a runway alongside his models, the first designer ever to do so and the first to play music at a menswear show. Savile Row didn't do ready-to-wear, it didn't do spectacle. Hardy Amies did both, and British menswear was never quite the same. Eighty years on, the brand still carries that instinct rooted in the craft of Savile Row, built for men who dress with intention and wear it effortlessly.
The Savile Row standard
Every Hardy Amies shirt and suit begins with the same question Sir Hardy asked in 1946: does this fit a man’s life, not just his measurements? That discipline, cutting for how men actually move, work, and dress today, is still the foundation of every piece we make.
Built for the working week
Hardy Amies was the first Savile Row house to champion ready-to-wear for men, the idea that impeccably cut clothes shouldn’t require a private appointment or a Mayfair budget. That thinking still shapes our shirting and tailoring: considered construction, quality fabrics, and a fit that holds its form from morning to night.
Heritage that earns its keep
Eighty years is only worth claiming if what you make today reflects it. Hardy Amies doesn’t trade on history for its own sake; the heritage shows up in how collars are constructed, how cloth is selected, and how a suit fabric is selected each season without losing the quality that made the brand.
A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them.
Sir Hardy Amies, founderEight decades in the making
After serving as a Lieutenant Colonel in the SOE during WWII, Sir Hardy Amies buys the lease of 14 Savile Row, a building damaged in the Blitz, and founds his fashion house the following January.
Sir Hardy becomes the official dressmaker to the Queen, a role he holds for more than 40 years, the longest-serving designer in royal history.
Sir Hardy stages the first men's ready-to-wear catwalk show in history, the first to feature music, and the first in which a designer walks alongside his models. Savile Row is changed permanently.
Sir Hardy publishes his definitive style guide, an opinionated, witty manual on how men should dress. Known as the authority on formal wear, it remains relevant today.
Hardy Amies dresses the England football squad for the 1966 World Cup, which happens to be the year they win it. Tailoring and sporting history, made at the same moment.
Stanley Kubrick commissions Hardy Amies to design the crew costumes for 2001: A Space Odyssey. A Savile Row tailor, dressing the future.
The Hardy Amies name is established in Australia, the same year Sir Hardy published the ABC of Men's Fashion. Savile Row's standard for shirting and tailoring finds a new home in a market that took quality dressing seriously.
Hardy Amies Australia introduces its Italian-made silk ties, pairing Savile Row's tailoring heritage with the finest European silk craft. A signature of the Australian collection ever since.
Hardy Amies Australia takes the collection online, making Savile Row shirting and tailoring available nationwide.
Hardy Amies Australia continues to offer the brand's signature shirts, suits, and Italian silk accessories through David Jones stores and hardyamies.com.au—the same Savile Row standard, built for the Australian working week.
Discover the collection
Eight decades of Savile Row thinking, made for the Australian working week. Explore Hardy Amies signature shirts, suits, and accessories online now.
